Website Planning: Why Strategy Beats Design Every Time

What to Do First Before Designing Your Business Website

I often see it. Everyone is excited about their company. They have decided to hire an expert web designer. They discuss their ideas for their website and then eagerly look forward to the grand unveiling.

Then, disaster strikes. “You got it all wrong.” they say.

Design dollars are a waste. The revisions start. Everyone sighs and wonders what was wrong. Before you know it, what was supposed to be an easy task turns into the stuff of nightmares.

This shouldn’t occur to you.

Without an accurate map, it’s easy to lose track of areas. This is also true for the development of websites. Before you start, you should have a clear plan.

This is the main difference between using a complete marketing company or a sole website designer. A marketing agency can assist you with the thorough research, due diligence, and evaluation to ensure that the site created for you is a perfect fit for the requirements of your business.

The majority of the design process is broken into a handful of simple steps:

MESSAGING

Who do you serve? Determining who your ideal customer is among the most important things to consider prior to creating websites. The more specific you can be regarding who your ideal client is, the more effectively you’ll be in a position to meet the needs of your visitors when they visit your website.

Here are some of the questions you can consider while you are conducting the perfect client analysis

  • Do you enjoy serving?
  • What are their greatest pains?
  • Are they females or males?
  • Which is the level they are at in their work or life whether they are newbies, established or expert?
  • What are their beliefs?
  • What are their main objectives?
  • What’s their personality?

This clarity helps you focus your messages to appeal directly to the needs of your audience.

Everyone shares the same human basic requirements. Understanding and recognizing the issues of your market are crucial. Explain to them how you can aid them to overcome their obstacles or how your product will help them overcome their worries.

It is equally important to have credibility. The majority of potential customers haven’t heard of your company prior to their first interaction on your site. It’s your responsibility summertime saga f95zone to establish trust by proving that you are knowledgeable and have expertise and have proven results.

Credibility is built via testimonials, media clippings and blog articles , and sharing the outcomes you’ve achieved in working with clients. Highlighting the training, education and certificates you’ve earned lets potential clients know that you’re knowledgeable in your area of expertise.

FUNCTION

Another crucial aspect of the web development and design process is ensuring that you are clear about the function of the website. The design of your website will differ greatly based on your company’s goals.

  • What’s the purpose of your site?
  • Is it going to become an online shop?
  • Do you wish to create an online community or a list?
  • Can it be used as a non-cost information website that earns you money from affiliate and advertising sales?
  • Selling services?
  • Does your site function as an electronic brochure?

If you are armed with this information the designer will be able to determine whether you require an online landing page or chat tool software for managing email lists or online booking tool or any other features that are unique to help support your goals.

Knowing the direction you want visitors to take and taking the desired action will help your designer design the best elements in place to achieve this.

LOOK AND FEEL

If you’ve ever been to a shop with a friend , you’ve likely observed that we have different preferences. Similar is the case when it comes to designing websites.

While you’ve sketched out your vision your web designer might have something completely different in his mind. The aim each of your teams is design a an image that appeals to the people you want to target. It should immediately communicate that they are at the right place.

Before you give your designer lots of colour swatches as well as other websites you would like your website to appear as, the most effective option is to design an initial brand standard guide which covers the colours as well as the fonts, style and colours of your business’s overall branding. This step should be taken prior to the creation of your logo as it serves as the foundation of your company’s brand.

It is important to keep in mind that your website is designed to appeal to a specific user base that is related to your business, not yourself personally. For many entrepreneurs, your personal style is directly incorporated into your brand , but it’s possible that your website’s look and feel of your website could be different from your own personal style. The whole thing is dependent on the type of person you’re trying to lure to your company.